BADGER BALM: SUNSCREEN

An eco-friendly, sustainable brand with a selection of outdoor products for families.

THE TASK: Expand Badger Balm’s audience by creating a Badger Balm sunscreen campaign aimed at the “hiker” subculture.

In addition to copywriting, I dabbled in media planning and design.

 PRINT

In Backpacker, Outside, and/or National Geographic: Traveler magazines

DIGITAL

Advertisement on the Outside and/or REI website

SOCIAL

Instagram post on official Badger Balm account

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